Peterborough United has got creative for the launch of the new 2022/23 PUMA home kit, and you’ll spot plenty of familiar faces modelling the latest shirts.
They’ve pulled together a great cast for a new launch video and photo shoot representing the heartbeat of the city, its people.
From local supporters of all ages and backgrounds, to local entrepreneurs and club legends, and even some canine friends; Peterborough United pay tribute to all in their launch video branded as ‘Our Home’, https://www.theposh.com/news/brand-new-home-shirt-available-buy which unveiled the 2022/23 home kit for the Sky Bet League One campaign.
The club wanted to pay tribute to the community, with local fans from all different backgrounds modelling the traditional blue home kit.
Club legend and director of football Barry Fry stars in the launch alongside current first team players Jeando Fuchs, Joe Ward and Jonson Clarke-Harris as well as former strikers Craig Mackail-Smith and Aaron McLean.
talkSPORT Drive presenter and lifelong Posh supporter Adrian Durham poses in the new kit with a retro radio kit, supplied by a local Sue Ryder branch. Local businessmen Abbas Damani from Millfield Auto Car Parts and barber Ritzy Barbers also play key roles.
On the creative side, the photoshoot was produced by the Club’s Marketing Manager Jake Baxter and Peterborough-based Digital Marketing agency The Ivy Rose Agency, and executed by the Club’s photographer Joe Dent and videographer Lewis Hargreaves.
Peterborough United’s Marketing Manager, Jake Baxter, says: "This year, we wanted to really champion local fans and the local community that is essentially the heart of Peterborough United. We are extremely proud to be able make local supporters and local businesses the hero within the campaign for the 2022/23 home kit campaign.
“Across the course of the upcoming season we will be championing these people and businesses that make the city what it is and give them a platform to talk about what the city, and this kit, means to them.”
The 2022/23 home kit is available now at www.theposhonlinestore.com or at the Posh Club Shop and is priced at £48 for adults and £36 for juniors.
The shop, based at the Weston Homes Stadium, is open from 12pm until 7pm today (Monday), and from 10am until 3pm every day this week (excluding Sunday). The third strip produced by PUMA is also in stock.
Photos: Joe Dent, creative direction Jake Baxter and Tyisha Lannon
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